Tourism Ambassador Program

About the Program

Here at YTN, we’re passionate about guiding young people toward rewarding careers within Victoria’s thriving tourism industry. Our Tourism Ambassador Program spotlights diverse career pathways in tourism to inspire the next generation of industry leaders.

The YTN Ambassador Program aims to showcase and promote career opportunities in the tourism industry, through in person panel discussions, workshops or keynote speaking events. The program will feature a broad spectrum of profiles, spanning diverse backgrounds, career pathways and roles within the industry.

We are looking for tourism ambassadors to get involved and share their career story to inspire the next generation of tourism professionals and make a positive impact on the industry.

For this iteration we hope to showcase the Experience Victoria 2033 5 product pillars – First Peoples-led experiences, Wellness, Arts and Culture, Food and Drink and Nature.
Don’t worry if you don’t fit into one of these pillars – we still welcome your input!

How will my story be shared

Interactive events
Each event will include one or more ambassadors to deep dive into your career journeys (including challenges faced and achievements), engage in panel discussions, or conduct workshops focused on your expertise. These events will provide an opportunity for attendees to learn firsthand from industry experts and gain practical insights. 

Digital content
We aim to feature our tourism ambassadors across our digital channels. This may be in the form of social media posts, short videos or interviews.

How much time do I need to commit to be an ambassador?

Content creation – up to 1 hour
Online interview with a YTN marketing team member, or a short video Q&A before or after an event

Tourism Ambassador events
Pre-event check in (up to 30 minutes online)
Event (one to two hours)

Selection Criteria

Residing in Victoria
Have been working in the Tourism, Hospitality and Events Industry for at least 5 years

Expressions of Interest are now open!

APPLY NOW!

Meet our 2024 Tourism Ambassadors

Jonathon Lee

Founder –
Hop It

Jon Lee shares his tips on finding and using transferrable skills in your career.

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Vivian Lyngdoh

Business Development Manager – Rydges Hotel

Vivian talks about creating a more diverse and inclusive tourism industry.

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Lauren Cowie

Digital Marketing Specialist –
Alba Thermal Springs and Spa

Lauren sheds light on what it’s like relocating for your dream tourism job.

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Ashley Woodrow

Marketing & Tourism Coordinator – Puffing Billy Railway

Ashley discusses how Covid has impacted the Tourism Industry in Victoria.

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Madeleine Sawyer

Sustainable Destination Development Officer – Tourism Midwest

Madeleine explores centering community in regional tourism development.

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Amy Gardner

Freelance Tourism Communications Consultant

Amy shares her five steps for making the transition into freelance work.

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Jessica Horton

General Manager –
Go West Tours

Jessica chats about her industry experience as a woman in a leadership role.

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Zipporah (Zippi) Bryan

Hotel Manager –
Punthill Essendon North

Zippi shares her top tips for how to manage and run an award-winning hotel.

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Ronae Jennings

Aboriginal Tourism Adviser –
DJSIR

Ronae offers her advice on how to take the pressure off and pursue a diverse career.

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George Kopelis

Yield Manager – Intrepid Travel

George discusses how data and research can improve the tourism industry.

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Choose Tourism – an Australian Government initiative.

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